Building a Highly Successful Product Range

Benson Sian is the Founder and CEO of Natural Quality Corporation (NQC), a 100% Filipino- owned corporation established in 2002. We interviewed Benson on his remarkable business journey for bizzi’s Collaboration Summit.

He has recognized that the Philippines is one of the most biodiverse locations in the world and combined with the long use of natural, and herbal plants as a source of traditional medicine in the Philippines; he has embarked in NQC to come up with unique, Philippine-made, natural health products.

NQC products are currently sold in all leading drugstores in the Philippines. While continuing to strengthen domestic sales, NQC looks forward in expanding its exports and e-commerce sales. NQC has been exporting to the United States and recently we have initiated exports to Japan, Denmark and Sudan, Africa. NQC also sells online. E-commerce has provided a platform for NQC to expand more efficiently its global footprint by entering local marketplace sites like Lazada and venturing in international platforms like Amazon.

Benson graduated with bachelor’s degree in Business Administration from the University of the Philippines and a Master’s in Business Administration from I.E.S.E. in Barcelona, Spain. He is an active member and Director of the Chamber of Herbal Industries of the Philippines, Inc. He has also been an active participant in various export initiatives of the Philippine Department of Trade and Industry, regularly joining the Overseas Business Missions in different parts of the world. An Ambassador of the Asia-Pacific MSME Trade Coalition (AMTC), he recently participated in the ASEAN Workshop in Digital Integration in Singapore.

Vision: To be a leader in the “natural food supplement industry” and to bring about a consciousness for better health and an improved quality of life.

Mission: To develop and market innovative herbal-based food supplements, herbal medicines and herbal tea known to contain essential elements that help maintain good health as a pro- active alternative/supplement to Western type conventional medications.


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